SEO is important as it helps to optimize your website content and pages into a structure that will both provide a good experience to website visitors as well as being easily crawled, understood and indexed by the Google bots.
So if you are looking to increase the amount of traffic to your website from Google search then SEO is the best place to start. You need to ensure that you follow best practice and that you cover both on site and off site SEO.
There are a huge number of factors to take into account which we can discuss with you. We recommend that clients start with a full site audit. This will provide recommendations as well as performance KPI’s showing the increase in traffic that can be gained if the changes are implemented, which of course we can help you do.
As every website is at a different stage in their life with a huge difference in content and setup each report is bespoke and recommendations will be specific to your case.
SEO is not a quick fix but it is something that will pay dividends for years into the future if done correctly.
Paul Harrison / CEO / Partner Accountancy