Why you MUST boost your site speed AND how to do it

Did you know that the speed in which your website loads, has an enormous impact on how it is ranked by Google? 


Furthermore, if your site takes a long time to load, which is anything longer than two seconds, the number of visitors will be significantly lower than it should be. 


At the end of the day, people are impatient these days and users expect to see the content they want instantaneously.


The relentless pursuit for speed is what has driven the rollout of fiber-optic broadband as well as the development of 5G, which will be widespread by the end of 2019.


So if your website remains slow by the end of the year, users are unlikely to return after getting used to the lightning speeds which are just around the corner. 


This isn’t an extreme point to make either, just look at how quickly Blockbuster fell to pieces after Netflix changed the landscape. Once users have gotten used to a certain quality of product or service, they will not accept anything less.


So, here’s what you need to do…

Switch your hosting provider


Our team has enabled a number of businesses to reduce their site speed by switching their hosting providers.


This was especially effective for Hope Classic Rally, who’s website took 5.86 seconds to load before we made a switch and reduced it to 1.65 seconds.


Changing hosting provider can be a complex process and it should not be carried out by anybody but a professional, as your entire network could be lost if a mistake is made.


However, with the help of our team, you’ll be in safe hands as we regularly change the hosting providers of our clients.

Use a content distribution network


Content distribution networks (CDNs), also known as content delivery networks, are networks of servers that are used to distribute the load of delivering content. 


Essentially, copies of your website and all of the content saved on it, will be saved at multiple, geographically diverse data centers so that users have faster and more reliable access to your site.


This is something which could transform the performance of your website if you have traffic arriving from other locations outside of the UK. 


Once more, our team will be able to make use of a CDN if it would help the load speed of your website.

Optimise your code


The CSS, JavaScript, and HTML code which is responsible for running the backend of your website can be made to be more efficient removing spaces, commas, and other unnecessary characters.


This practice can reduce the load time of a website significantly as the amount of memory it takes up will be reduced.

Constantly test your speed 


Running regular checks on the load time of your website is an important part of maintaining your SEO ranking and reputation.


That is why we constantly check the site speed of our own clients using Pingdom. 


The tool provides a variety of in-depth measurements, meaning that even a drop of 0.01 seconds will be picked up and highlighted for us to look at.


Using Pingdom to check site speed after new content has been uploaded or a technical change has been made, is a good way to protect yourself against bad surprises.

How to actually get all of this done…


Hire us…It’s really that simple.


In switching the hosting providers of our clients, we have helped to boost traffic and reduce load times significantly and we would like to do the same for you.


Get in touch and we’ll have a full site speed test completed and provide our recommendation for making improvements.